CLIENT: MUNDICENTER SGPS
LOCAL: BRAGA, PORTUGAL
PROJECT: BRAGA PARQUE SHOPPING CENTER
TYPE: DESIGN & BUILD
Chill, Play, Socialize
The “BRAGA PARQUE” shopping center is the second largest shopping center north of Oporto, located in Braga, a historic but inspiringly young, innovative and dynamic city.
The project objective was to reformulate the traditional playground occupying a rectangular area with an extension of 130m2 on the 1st floor, transforming it into a family and innovative leisure area that would highlight and distinguish it from other shopping malls.
The signature of the brand, “Braga Parque – Made of the Future”, sets the tone for a lively, avant-garde and challenging image and serves as a guiding principle for all activities in the shopping center.
Thus, our concept choice was to promote the idea of the future and reinforce the brand image “Braga Parque”, recognized for the silhouette of the letters “B” and “P”, present in its logo.
Two towers full of activities inspired by the Braga Parque branding were developed, “B ACTIVE” (Ref. P14TL01) and “P PLANET” (Ref. P14TL02), and a futuristic spacecraft, “SPACESHIP CORNER” (Ref. P15TS09), with a circular opening for interior access where its steering wheel with interactive control panel is located. The playground was also complemented by a spring element, game walls, long benches and a safety floor with wetpour rubber.