CLIENT: SHUROOQ – SHARJAH INVESTMENT & DEVELOPMENT AUTHORITY
LOCAL: SHARJAH, UAE
PROJECT: LEISURE PARK AL MONTAZAH
TYPE: MASTER PLAN & CONCEPT DESIGN
Events & Attractions
Chill, Play, Socialize
Al Montazah is a leisure park for family entertainment located on an island right in the heart of Sharjah, carrying a water park and a green park with its nature trails, small hills, retail areas, and several recreational attractions, covering an area of approximately 128.383 m2. The Water Park area was already consolidated but the green park has grown in a more erratic, unorganized way.
Play Planet developed a master plan establishing a clear corporate identity and a dominant organizational theme, which provided a sense of order and continuity throughout the site, and provided guidelines to a coordinated growth and evolution of the park facilities and functions. We have re-organized Al Montazah Park on a more functional way, and we have added character and personality trough a strong branded image inspired on its mascots, creating a fantasy environment for kids and their families. At the same time we have created different habitats, home of the park characters: Monkey, Frog, Parrot, Bee, Dromedary, Bird, Cat, Toucan, Sheep, Lizard and Leopard, and developed play equipment´s and street furniture with high aesthetic value, tailored to these mascots and theme.