EXERCISE

CHALLENGING AND EXCLUSIVE SPORT CONCEPTS WITH PLAY IN ART® BRAND.

If you want to feel better, increase your energy levels and maybe even live longer, exercise can be a big help. The health benefits of regular exercise are quite clear. Physical activity boosts high density lipoprotein (HDL), or “good” cholesterol, and lowers unhealthy triglycerides. Exercise reduces the risk of serious diseases such as cardiovascular, type 2 diabetes and certain cancers by up to 50%, reducing the risk of premature death by up to 30%.

Regular physical activity develops muscle strength, increases energy and endurance. Through exercise, oxygen and nutrients are supplied to the tissues, promoting the efficiency of the cardiovascular system. In addition, physical activity consumes calories, the more intense the activity, the more calories you burn. Thus, exercise fights overweight and helps maintain fitness. At the same time, exercise is good for the spirit and increases self-esteem. It stimulates various brain chemicals that make us feel happy and relaxed, reducing the risk of stress, depression, dementia and Alzheimer’s disease. And… exercise is free, available anywhere and has an immediate effect.

The truth is, we don’t have to be in a gym to exercise on a regular basis. We can increase our physical activity by simply changing behaviour, walking more, or choosing to use stairs instead of the elevator. Or using a more intensive training program in public outdoor sports venues such as fitness parks, sports arenas and other recreational and exercise areas.

Several studies attest that, in general, people prefer to exercise outdoors, feeling more motivated. Outdoor training allows you to incorporate a greater number of activities and movements that are generally uncommon in gyms due to space limitations. Outdoor training is thus more dynamic and enjoyable. And as we spend most of our time indoors today without breathing in fresh air (oxygen) as we should, we have reached a point where outdoor exercise, breathing in fresh air becomes a necessity rather than an option.

So if exercise is the best and most effective remedy for our health, why not take a daily dose? Or, why don’t we take it at all? Admittedly, there are many who do not like exercise, finding any physical activity tedious or too tiring. Lack of time, financial unavailability to pay for a gym, or simply being old are often excuses for lack of regular exercise. However, the real reason is more likely to have more to do with the unwillingness and demotivation to endure the “pain and suffering” usually associated with the idea of ​​exercise, as well as a good deal of inertia.

So how can we convince these people to exercise? Our creative design team has invested a lot of their time looking into this issue. Firstly, we wanted to bring people out by offering them sporting spaces that stimulate curiosity, leading them to want to experiment, experiencing satisfaction and finally promoting regular exercise.

And we start from a common point: Although they do not particularly enjoy physical exercise, these people nevertheless worry about their health. Therefore, spaces that clearly associate physical activity with health seemed to us a good start. Designing functional, fun and surprising products was the next step. We have also developed a product line specifically dedicated to occupational therapy for people with Alzheimer’s or other types of dementia with cognitive impairment.

The attractive aesthetics and design of these outfits is a very important extra for us!

Add this all together and mix it up, the result – our new CONCEPTS TO EXERCISE!

CONCEPTS